Search engines favour websites that make their job easier. That is why they create guidelines for every website to follow.
Google introduced Panda, the Google Searches Algorithm (the thing that makes Google Search happen) aimed to lower the rank of "low-quality sites" or "thin sites", and return higher-quality sites near the top of the search results.
Each year, Google changes its search algorithm around 500–600 times. While most of these changes are minor, Google occasionally rolls out a "major" algorithmic update (such as Google Panda and Google Penguin) that affects search results in significant ways.
The more compliant your website with Google's guidelines the higher it will rank in the search results!
OK so you got a website that is Search Engine Friendly but there is a long way to the top! To ensure that your website accesses more users we can create advertisment campaigns for your website. Search Engine Marketing (SEM) helps you promote your website to the customers you want to target.
Serch Engine Marketing is about delivering to the user what he is looking for right now!